Lilian Odim, CEO of The Audrey Pack is a goal getter, who has been able to turn her vision into a profitable business.
The Audrey Pack was founded in 2014, with the aim of combating the menace of maternal and child mortality to a significant degree.
The Audrey Pack partners with top FMCGs to distribute free Audrey Packs of select gift items to nursing mothers and pregnant women on immunization and antenatal days. Her companies offer a unique platform for strategic marketing, supporting brands and conducting promotional activities across Africa. She has extensively established various maternal and child care programs in line with the World Health Organization’s Sustainable Development Goals (SDGs).
Her projects amongst others include The Audrey Pack (TAP), a free sample pack of consumer goods for pregnant women and new mums provided by supporting brands and the Project Enable Initiative (PEI), a sustainable trading platform for women that helps in creating incentives, reducing maternal and child mortality rate, and empowering women and households by using innovative models while partnering with stakeholders to deliver sustainable values to the healthcare system and the supporting brands.
She recently introduced the Mobile-application platform the M-TAP to fast-track requests for the Free Audrey Packs and facilitates its distribution across Africa. She is also in partnership with stakeholders and integrated Maternal and Child Health Insurance Schemes using mobile technology channels, which will soon be deployed across various African countries. This is an all-inclusive project that will address pre-term deliveries, assisted deliveries and ultrasound scans during the pregnancy stages.
Her deep sense for women survival has seen her working with global brands in addressing women and pregnancy related complications. Perceiving the existing knowledge gap in women education and Medicare, she started the publication of the Good Parenting Magazine to help inform and educate on medical, social and other relevant issues that affect their well-being. She is continuously championing the course for a global effort in urgently addressing the tragedy of maternal and child mortality particularly in Africa while advocating a call for action by political leaders.
She has also partnered with MTN and MTN Foundation to birth the MTN YellowHeart initiative, including m-Health and m-Nutrition services for pregnant women and nursing mums through short code, using the SMS portal. This service is called the MTN Audrey care service.